In 2017, INEOS Chairman, Sir Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, hard-working 4×4 engineered for modern day compliance, comfort and reliability. INEOS Automotive Limited was formed to bring the vision to reality with a fresh perspective of 4×4 development and manufacturing. Learning from the best off-roaders of the past and partnering with world-leading suppliers, INEOS Automotive launched the Grenadier in 2023, a truly world-class, off-road oriented 4X4 that’s comfortable, practical, durable and reliable, meeting the expectations of the 21st century driver. INEOS Automotive is continuing to show its support for the great British countryside through its association with The Game Fair, sponsoring two of its major events in 2023.